A public page is a list of claims with your name on it. Grok can order the claims. It cannot invent a customer, a quote, a face, or an award.
Why this matters
People type “write our About page” or “make a grant one-pager” and get fluency: trusted by hundreds, a smiling family in the hero, a superintendent who never spoke, a statistic from nowhere. That pack will live on a site or in a PDF. Someone will quote it back to you.
This track is for people who send words — customers, public pages, grants, internal briefs. It is not a teaching-methods course. If you design lessons and rubrics, that is Education. If you triage a shop inbox, that is Business. Today you write one public artifact from facts you can show.
If you do not have a site, write the one-pager you would hand someone this month: a service page, a Saturday event card, a grant cover, a “how to ask us” sheet. Hypothetical brands fail the rubric.
Teach
Write the fact card before you ask for copy. Grok does not get to discover who you are.
Who we are (legal or working name):
What we actually do (verbs, not slogans):
Where, in plain language:
Who it is for:
One proof I can show (a job, a year, a page I own):
What we do not do:
How to reach us (channel I will type):
Quotes I have in writing (paste the sentence, who, date, permission):
Numbers I will stand behind (only these):
Must not appear: invented customers, awards I did not earn, children’s faces, staff I did not consent, logos I do not own
Quotes. You may use a sentence a person gave you, in writing, for this use. Paste it. If you do not have the sentence, you do not have a quote. “A local official praised our work” is not a quote. It is fiction.
Testimonials. A testimonial is a quote plus a person the reader can believe exists. No name, no permission, no sentence → no testimonial. “Happy customers” and “families trust us” are still claims. Cut them or prove them.
Likeness. Do not generate a real person. Do not upload a customer, a student, a coworker, or a child “for the hero.” If you need a figure, specify an invented adult with the face turned away, or use no people. If you generate yourself, say so. Watermarks stay. A fake photo of a job you did not take is a false light problem, not a design choice.
Numbers and awards. “Since 2014,” “200 clients,” “award-winning,” “the only shop in the county” — only if you typed them and can show them. Grok’s prior is not your year.
Grants and public money. Do not invent need, partners, match funds, or a census fact. Search may find a page. You open it. Six-word quote, URL, date if visible. Otherwise UNSUPPORTED.
What Grok may write. Headline, three to five short sections, a call to action you named, a NEED list, a claim table. It may not add a customer, a partner, or a photo brief with faces.
Claim table (required)
| Line | Class | Evidence |
|---|
| … | FACT / QUOTE / TESTIMONIAL / LIKENESS / NUMBER / UNSUPPORTED | paste, permission, or NEED |
If a line is UNSUPPORTED, it does not ship.
Tools. grok.com is the desk. Canvas is fine for the long page. Imagine is optional and only after the words exist — diagram or empty frame, no faces, no logos you do not own. Phone is for a photo of a flyer you already printed, not for inventing one.
Worked example
A two-person rural shop needs a one-page “What we do” for the site and as a PDF cover. Facts they type: two people; site photos and simple maps for contractors; no indoor inspections; no Saturday events over people; quotes by email; they have finished work for the county once and will not paste the contract.
Bad brief: “Make it sound established and trusted.”
Useful brief: the fact card above, plus “Do not invent a customer, a quote, a year, or a face.”
Grok writes “trusted by counties across the region,” invents a quote from “a local superintendent,” and offers an Imagine prompt with a smiling family at a job site. The owner cuts all three. The reprint is four sections: what we do, what we do not do, how to ask, one proof line (“We have delivered site photos to this county — name and year we typed”). Claim table: those four are FACT. The superintendent line is UNSUPPORTED. The family is LIKENESS — killed.
That page can go up. The first draft was a liability.
Your turn
Open grok.com. New thread named one-pager — [page or grant]. Bring a real page, flyer, or grant cover you owe. Redact client legal names if you must.
Exercise d-comms-l01-e1
| Field | Value |
|---|
| whereToDo | grok.com |
| time | 22 min |
Copy-ready prompt
I am in Grok Mastery (Russell Tech), Pathway D, Writing & comms, lesson 1 — public page or one-pager.
Interview me with exactly seven short questions, one at a time:
1) What the artifact is (site page, PDF one-pager, grant cover, event card)
2) Who we are and what we actually do
3) Who it is for
4) One proof I can show
5) What we do not do or will not claim
6) Any quote I have in writing (or "none")
7) What must never appear (faces, kids, logos, awards, invented customers)
Then write:
A) A one-pager (headline, 3–5 short sections, one call to action I named)
B) A claim table: line, class (FACT / QUOTE / TESTIMONIAL / LIKENESS / NUMBER / UNSUPPORTED), evidence
Rules:
- Do not invent a quote, testimonial, award, partner, statistic, or face.
- If I gave no quote, write NO QUOTE — do not supply one.
- If I gave no number, write NEED — do not fill a year or a headcount.
- No Imagine brief with people.
- NEED list at the end.
Session stamp: today's date and "One-pager written by Grok in this thread."
Artifact to paste
- The one-pager and the claim table.
- Your seven answers.
- The session stamp.
- One line from you: the quote, testimonial, or face you refused.
Rubric
- Pass: Artifact is Grok-authored and stamped. No invented quote or testimonial. No generated likeness. Numbers only from you. Claim table exists. Page is for a real use.
- Fail: “Write my About page.” Fake customer voice. A stock family in the brief. You typed it offline. A teaching unit. No stamp.
Common failure
The common failure is borrowed praise. You did not have a sentence. Grok wrote one. You left it in because it sounded like a shop that is doing well. That is a fake testimonial.
The other failure is the hero face. A generated customer, a kid at an event, a coworker you did not ask. Words were honest; the picture is a likeness problem. Cut the people.
What’s next
You have a public page that only claims what you can show. Next: a customer reply — extract, draft, send — without inventing what you already said.
